Hospital dos Olhos from Mogi Mirim is an eye hospital that was created with a humanist vision to meet a need in the Baixa Mogiana region, São Paulo countryside. With a specialized clinical staff and a complete infrastructure to treat ophthalmological patients with excellence.

We created the Visual Identity and the environment Signage System. The logo arises from the main symbols associated with the institution: the cross and the eyes. The geometry of the form creates a harmonious integration between science and the public.

In signage, we develop exclusive icons for the needs of the environment, conveying the characteristics of the project. The sober and neutral color palette associates the brand with the health area while communicating tradition, technology and modernity.